My favorite electronic brand is Samsung. And that also applies to the TV. They have from the moderate LCD to the most sophisticated kind of television such as LED TV and plasma TV. And Samsung design is really sleek; without too much accessories and colors, yet very elegant and slim. From the quality of the products to the customer service is really great. I once had some problems with my Samsung TV, gave the customer service a call, and they sent their technicians without delay. When it turned out that nothing major happened to my TV, they just fixed the problem without charging me anything. It is really great.