For long term investment, gold is the most popular as an investment. In the long run, gold can survive any crises, including investment market declines, burgeoning national debt, currency failure, inflation, war and social unrest. Buying gold coins is a popular way of holding gold. Typically bullion coins are priced according to their weight, plus a premium above the gold spot price. If you learn about investing in gold, you will learn that ‘all gold is not created equal’ and that in certain cases an ounce of gold may, in fact, be worth more than an ounce of gold.